The Custom Scent Process

Three steps to a perfume that's truly yours Three steps
to a perfume
that's truly yours

Explore, customize, personalize your scent. Either in studio or at home. Two paths, same hand bottled result

Explore, customize, personalize your scent. Either in studio or at home. Two paths, same hand bottled result

In‑Store Process

Create with a Scent Advisor

Explore, customize, and personalize your very own perfume with the guidance of our in‑store Scent Advisors. Reserve your spot now!

Explore, customize, and personalize with the guidance of our in‑store Scent Advisors. Reserve your spot now!

45-60 min 1:1 guided Bottled same day All ages welcome
01ExploreExplore the Scent WallThe Scent Wall

At the 'scent bar', one of our advisors will work with you to build off your core scent. They will add various accords that take the scent in new directions. Some will boost out notes already in the scent, some will be complimentary. Make sure to tell them any notes you want to avoid!

02CustomizeTinker at the Scent BarAt the Scent Bar

At the Scent Bar your personal Scent Advisor will help you build on your core fragrance. Sampling first on paper then on skin, we'll take your scent in exciting directions.

Once you've picked your winning scent, we'll bottle it fresh while you move onto Step 3.

03PersonalizeName it, label it, take it homeName it & take it home

Once you have your favorite, head to our customizer to build your scent.

10 studios across the US. Walk‑ins welcome.

10 studios. Walk‑ins welcome.

RESERVE
At‑Home Process

Create from anywhere

Customize a perfume from the comfort of home with our intuitive 3‑step guided online process. Keep all your testing samples and use the automatic store credit generated along the way.

Customize a perfume from home with our intuitive 3‑step guided online process. Keep all samples and use the automatic credit at every step.

Your schedule Optional Virtual Consultation Credit at every step Ships nationwide
01ExploreDiscover with the Explorer BoxExplorer Box

Discover our 9 core unisex scents in the Explorer Box. Choose your favorite — this becomes the base of your custom perfume. Use the automatic credit to proceed to Step 2.

02TinkerCustomize with the Tinkerer BoxCustomize with the Tinkerer Box

With a Tinkerer Box, we will add various accords to your favorite core scent. The At Home Experience includes credit for one Tinkerer Box. The At-Home Premier includes two Tinkererer Boxes. You can get them in 2 different core scents, or double the variations of one core scent. With an At-Home Concierge, you'll have credits to work with a scent advisor virtually (make an appointment), they can help you build a custom Tinkerer Box based on your specifics. Use your credit towards a full size blend in your favorite!

03PersonalizeName it, label it, enjoyLabel, name, enjoy

Once you have your favorite, head to our customizer to build your scent.

Ships in 2–3 business days. Free shipping on orders $100+.

Ships in 2–3 business days.

START AT-HOME

Our Philosophy

Beautiful, high‑quality fragrance made the way it should be

01

Personal

Fragrance should be discovered on your skin, not through quizzes or games. Our sample sets help you find a scent that truly evolves with you.

02

Accessible

We make perfumery approachable by bringing customers into the creative process online and in store.

03

Fresh

Every custom fragrance is filled to order, never sitting in a warehouse.

04

Fun

No celebrity campaigns or unnecessary packaging just beautiful, high‑quality fragrance designed to be enjoyed.

At a Glance

Two ways, same fresh result

Pick your path. Either way, your formula is saved to your profile so you can reorder any time.

In‑Store

Create at the scent bar

WhereOur studios
Guidance1:1 Scent Advisor
Time45-60 minutes
Take HomeBottled the same day
Price$85

Best for: special occasions, date nights, birthdays & fun things to do with a group.

At‑Home

Create from anywhere

WhereFrom home
GuidanceGuided online flow
TimeYour schedule
Take HomeSamples + final bottle
Price$85

Best for: taking your time, if you like trying samples first

Gift It
Gift Bottle

Gift Bottle

Give someone the experience of creating their own custom fragrance. Our physical gift card comes beautifully packaged and includes a full Custom Scent session at any Olfactory NYC location. The perfect gift for any occasion.

JJ Vittoria

We believe in a guided customization process. We partner with some of the world's top perfumers to create the foundation of your scent, then work closely with you to build on top of it, so you'll love the result the day after your visit, a month later, and a year down the road.

JJ VittoriaFounder & CEO, Olfactory NYC
VISIT US

Our Studios

10 locations. Book ahead. Walk-ins welcome.

Common questions

Everything you need to know before you start.

We can never exactly replicate a scent that has been made in the past by another brand. However, if you bring it in, or let our specialists know the notes, we can certainly show you scents in a similar direction! Feel free to make an appointment at one of our locations here.

We work with some of the world's top perfumers, who use only the highest-quality ingredients, and every scent fully conforms to IFRA safety guidelines. The difference between us and other brands is who composes (you, with a Scent Advisor's help), not the quality of the materials.

Other brands make finished perfumes for you to choose from. They work with similar perfumers to us; the perfumer creates a variety of scents based on a brief and their teams select their favorite one to sell to their customers. That leaves many great scents on the cutting room floor that just didn't conform to that specific brands taste We make finished perfumes with you. We rewind that process and work with the perfumer to create a ‘core scent’ and then you’ll work with a Scent Advisor at on of our locations or At-home to make a final blend that fits you. Both approaches use similar caliber of raw materials and the same kind of classically trained perfumers; the difference is the final creative step

A standard 50ml full size custom fragrance is $85 whether created in studio or at home with the At Home Custom Scent Experience. VIP or Date Night is $330 total for 2 people.

Congratulations! The credits for each step of the At-Home Custom Scent Experience should be available in your account, provided the purchaser entered your email address as the recipient. Simply create an account or log in using that email address, and your credits should automatically apply as you move through the process. You'll start with your Explorer Box, then redeem your Tinkerer Box(es), and finally your custom 50ml fragrance using the same account. If you're unable to locate your credits or aren't sure which email was used when the gift was purchased, contact our team at hello@olfactorynyc.com and we'll be happy to help track them down.

The At-Home Custom Scent Experience unfolds in three steps, allowing you to create your signature scent at your own pace: 1. Explorer Box Start with 9 core fragrances created by some of the world's top perfumers. Wear them, compare them, and discover your favorite. 2. Tinkerer Box Next, you'll receive a Tinkerer Box built around your chosen core scent. Inside are custom variations that take the fragrance in different directions. You can leave notes like "more woody" or "more floral" to help guide the blends. Some customers choose to explore multiple Tinkerer Boxes before settling on their final formula, which is why the At-Home Premier Experience includes two Tinkerer Boxes. 3. Final Scent Once you've found your favorite blend, it's time to order your custom 50ml fragrance. Using the information provided with your Tinkerer Box, you'll select your accord, choose a name and label color, and we'll bottle your scent to order. The Explorer Box, Tinkerer Box(es), and final 50ml fragrance are all included in your At-Home Custom Scent Experience. Simply use the same email address throughout the process to redeem each step.

Vegan and cruelty-free, we never test on animals.

We offer several ways to explore before committing to a full-size fragrance. You can get any individual core scent in a sample with a full credit toward a full size scent. Our Explorer Box includes all 9 core scents, allowing you to discover your favorites at home. From there, you can either visit a studio to create a custom blend based on your preferred core or continue the process from home with a Tinkerer Box, which contains personalized variations built around that scent. Only after you've found a blend you love do you order the final 50ml bottle. You're never asked to commit to a full-size fragrance without first experiencing it.

Yes! Any core can be taken in a classically masculine or feminine direction. Our scent library covers the spectrum of fragrance notes.

All our blends are formulated at Eau de Parfum strength (15–25% fragrance oil). We also offer the option to intensify your scent at up to 20-30% fragrance concentration (Extrait de parfum strength)

Our scents are Eau de perfum concentration so should last 6-10 hours on your skin. However, everyone's skin is different and as these are custom blends they can interact with your skin in different ways. If you are unlucky in how your scent lasts, you have 2 options. Every custom scent comes with one fee exchange, so just come back and try again. Alternatively, you can upgrade to an Intense version of your scent where we up the concentration to “Parfum” (8-12 hours on skin)

We can never exactly replicate a scent that has been made by another brand, but if you bring it in (or let our specialists know the scent/notes), we can show you blends going in a similar direction.

We believe in a guided customization process. While other venues offer the experience of building a fragrance from scratch using individual raw ingredients which is wonderful, if you're a perfumer, we take a different approach. We partner with some of the world's top perfumers, who have spent years mastering their craft, to create the foundation of your scent. From there, we work closely with you to build on top of it, ensuring you'll love the result the day after your visit, a month later, and a year down the road. Think of it like getting a custom garment from a tailor. They start with a base and adjust it precisely to your measurements. You're not weaving the fabric yourself — we bet you’ll end up with something better than if you had!