The Gourmand Trend: Why Dessert Scents Are Everywhere

Walk past any fragrance counter lately and you will notice a pattern: vanilla, caramel, brown sugar, and toasted nuts keep showing up where florals and woods used to dominate. This is the gourmand trend, and it is not a passing moment. Dessert-inspired fragrance has become one of the most requested categories in perfumery, and for good reason: it smells like comfort, and comfort never really goes out of style.

What Makes a Scent Gourmand?

A gourmand fragrance borrows its notes from the kitchen instead of the garden. Instead of rose or cedar, you get vanilla, caramelized sugar, cocoa, toasted nuts, and confections like praline. The effect is warm and edible without smelling literally, more like the memory of a dessert than the dessert itself. That balance is what makes gourmand scents so wearable: they read as cozy and inviting rather than overpowering.

The trend has grown alongside the rise of TikTok fragrance culture, where scents get described the way food does, "smells like a bakery," "tastes like vanilla latte," and shoppers increasingly want their perfume to feel like a treat rather than a formal accessory.

Meet Jaime: Our Pistachio Praline Gourmand

If you want to understand the gourmand trend in one bottle, start with Jaime. Designed by Clement Gavarry, Jaime blends the creamy richness of pistachio with the sweet indulgence of praline and the smooth comfort of lily of the valley, creating what we can only describe as a cozy embrace in fragrance form.

Pistachio and praline are two of the defining notes of the current gourmand wave: nutty, warm, and just sweet enough without tipping into candy territory. Jaime leans into that balance, which is why it works as an everyday scent rather than something reserved for special occasions.

Jaime is available in a few different formats depending on how you want to wear it: a 2.5ml sample ($8) if you want to try it first, a 15ml spray ($25) for everyday carry, the full 50ml bottle ($55), and an Intense version ($75) for a richer, longer-lasting take on the same pistachio and praline accord.

Building a Full Gourmand Routine

One bottle of perfume is a great start, but the gourmand trend really comes alive when a scent shows up in more than one product. Jaime extends into a Jaime Body Lotion ($25) and Jaime Body Wash ($25), so you can layer the same pistachio and praline notes from the shower through the rest of your day. There is also a Jaime Solid Scent Palette ($45) for a portable, spill-proof way to carry the scent with you.

If you love the gourmand direction but want to explore beyond Jaime, our gourmand hair and body mist and gourmand lotions let you customize a sweeter, dessert-leaning profile across our full body product line.

Why Gourmand Is Here to Stay

Trends in fragrance usually swing back and forth between clean and bold, floral and woody. Gourmand has managed to stick around because it taps into something more basic than trend cycles: the association between sweet, warm scents and comfort. A custom perfume built around pistachio and praline does not just smell good, it smells familiar, and that familiarity is exactly why dessert scents are not going anywhere soon.

Curious how Jaime smells on you? Start with the 2.5ml sample before committing to a full bottle, or read more about the launch in our New Core Scent Alert: Jaime post.